Short answer
Migros Mobile wins this duel based on our 11 rated criteria with 8 to 4 out of 14 points. Decisive: best network at a discount price, simple range.
Sunrise is still the better choice if what matters to you is: inclusive services, support and bundle discounts. In return, you accept: noticeably more expensive than its own budget brand Yallo on the identical network. Cheapest entry in the comparison: Migros Mobile from CHF 13.95 per month, CHF 15.95 below Sunrise.
Sunrise
Sunrise network (own network)Second-largest provider in Switzerland with its own network and premium positioning: many included services, stores across the country, bundle benefits with internet and TV.
10 plans compared · unlimited from CHF 29.90
Migros Mobile
Swisscom networkMigros's mobile brand on the Swisscom network: a deliberately lean range at discount prices, available through Migros channels.
4 plans compared · unlimited from CHF 25.95
Migros Mobile wins 8 to 4 out of 14 points (2 points tied). This doesn't mean Sunrise is the wrong choice for you — what matters is which row of the table counts for you.
The essentials at a glance
- Network: Sunrise in Sunrise network (own network), Migros Mobile at Swisscom network.
- Entry price: Sunrise from CHF 29.90, Migros Mobile from CHF 13.95 — CHF 15.95 difference per month.
- Unlimited data: Sunrise from CHF 29.90, Migros Mobile from CHF 25.95.
- Flexibility: 1 of 10 Sunrise plans and 4 of 4 Migros Mobile plans are monthly cancellable.
- Score after 11 scored criteria: Sunrise 4 : 8 Migros Mobile.
- All prices: Stand 6. Oktober 2026, updated automatically every day.
The starting position
The first difference lies in the network: Sunrise transmits on the Sunrise network (its own network) (over 99 % of the population), Migros Mobile on the Swisscom network (99.8 % of the population). Anyone who travels a lot or lives in an outlying region should therefore check the coverage at their own location first and only then look at the price.
The second difference is positioning. Sunrise: included features, service and bundle discounts. Migros Mobile: the best network at a discount price, simple range.
It's also a duel of two business models. Sunrise sells network plus service — stores across Switzerland, hotline and chat. Migros Mobile mainly sells the price — online and through Migros outlets.
At the entry price, there's CHF 15.95 per month between the two — over a contract term of 24 months, that's a CHF 382.80 difference, in favour of Migros Mobile.
Key figures in direct comparison
The table compares Sunrise and Migros Mobile across all plans currently active in our database. Not every row matters equally to everyone: those who never travel abroad can skip the roaming rows — those who stream daily should mainly look at the unlimited row.
| Criterion | Sunrise | Migros Mobile |
|---|---|---|
| Network (double weighted) | Sunrise network (own network) over 99 % of the population |
Swisscom network 99.8 % of the population |
| Cheapest plan (double weighted) | CHF 29.90 Swiss Travel |
CHF 13.95 Swiss Start |
| Cheapest plan with unlimited data (double weighted) | CHF 29.90 Swiss Travel |
CHF 25.95 Swiss Max |
| Plans with unlimited data | 10 of 10 plans | 2 of 4 plans |
| Median plan price | CHF 41.40 | CHF 21.95 |
| Plans compared | 10 | 4 |
| Monthly cancellable | 1 of 10 plans | 4 of 4 plans |
| Plans with EU roaming | 10 of 10 plans | 3 of 4 plans |
| Largest EU roaming allowance (not scored — data availability) | max. 5 GB 9 of 10 roaming plans without GB specification |
10 GB Swiss Travel |
| 5G included | 10 of 10 plans | 4 of 4 plans |
| eSIM capable | 10 of 10 plans | 4 of 4 plans |
| Biggest price advantage over the regular price | CHF 45.00 Swiss Connect Global · 5 Aktionstarife |
no active promotion |
Which provider is better for whom?
Instead of a blanket winner: the specific recommendation per usage profile, each with the matching plan from today’s catalogue.
Migros Mobile: Swiss Start
- Data Switzerland: 5 GB
- EU roaming: –
- Term: monthly cancellable
- Network: Swisscom network
The cheapest plan in this comparison, CHF 15.95 per month below Sunrise's entry-level offer. The same plan is also the best choice for the other profiles mentioned above in this comparison.
View plan details →Migros Mobile: Swiss Max
- Data Switzerland: unlimited
- EU roaming: 1 GB EU
- Term: monthly cancellable
- Network: Swisscom network
Cheapest plan with unlimited data in this comparison.
View plan details →Migros Mobile: Swiss Travel
- Data Switzerland: unlimited
- EU roaming: 10 GB EU
- Term: monthly cancellable
- Network: Swisscom network
Largest stated EU allowance in the duel with 10 GB.
View plan details →Migros Mobile (Swisscom network)
The Swisscom network is considered Switzerland's reference network: 99.8 % population coverage, leading in 5G rollout, and a regular test winner at Connect and CHIP — even in mountain and remote regions.
Read the Switzerland network comparison →Alle Sunrise-Tarife (6. Oktober 2026)
| Plan | Data CH | Calls CH | EU roaming | 5G | Term | Price/mo. |
|---|---|---|---|---|---|---|
| Swiss Travel | Unlimited | Unlimited | included | Yes | 12 mo. | CHF 37.00CHF 29.90 |
| Swiss Connect Neighbors Young | Unlimited | Unlimited | included | Yes | 12 mo. | CHF 35.70 |
| Swiss Connect Lite | Unlimited | Unlimited | 5 GB EU | Yes | 12 mo. | CHF 36.40 |
| Swiss Connect Europe+ Young | Unlimited | Unlimited | included | Yes | 12 mo. | CHF 40.70 |
| Swiss Travel+ | Unlimited | Unlimited | included | Yes | monthly cancellable | CHF 41.40 |
| Swiss Connect Neighbors | Unlimited | Unlimited | included | Yes | 24 mo. | CHF 71.40CHF 41.40 |
| Swiss Connect Europe+ | Unlimited | Unlimited | included | Yes | 24 mo. | CHF 81.40CHF 46.40 |
| Travel East | Unlimited | Unlimited | included | Yes | 24 mo. | CHF 91.40CHF 49.95 |
| Swiss Connect Global Young | Unlimited | Unlimited | included | Yes | 12 mo. | CHF 50.70 |
| Swiss Connect Global | Unlimited | Unlimited | included | Yes | 24 mo. | CHF 101.40CHF 56.40 |
Alle Preise in CHF inkl. MwSt., Quelle: offizielle Anbieter-Websites, zuletzt automatisch geprüft am 6. Oktober 2026.
Alle Migros Mobile-Tarife (6. Oktober 2026)
| Plan | Data CH | Calls CH | EU roaming | 5G | Term | Price/mo. |
|---|---|---|---|---|---|---|
| Swiss Start | 5 GB | Unlimited | – | Yes | monthly cancellable | CHF 13.95 |
| Swiss Classic | 10 GB | Unlimited | 1 GB EU | Yes | monthly cancellable | CHF 17.95 |
| Swiss Max | Unlimited | Unlimited | 1 GB EU | Yes | monthly cancellable | CHF 25.95 |
| Swiss Travel | Unlimited | Unlimited | 10 GB EU | Yes | monthly cancellable | CHF 29.95 |
Alle Preise in CHF inkl. MwSt., Quelle: offizielle Anbieter-Websites, zuletzt automatisch geprüft am 6. Oktober 2026.
Network and coverage
Sunrise: The Sunrise network covers over 99 % of the population with 4G and is among the largest 5G networks in the country. In the Connect network test, Sunrise regularly achieves "very good", usually just behind Swisscom.
Migros Mobile: The Swisscom network is considered Switzerland's reference network: 99.8 % population coverage, leading in 5G rollout, and a regular test winner at Connect and CHIP — even in mountain and remote regions.
On paper, the Swisscom network leads in population coverage. In everyday use, the difference is small for most users; it becomes noticeable in remote regions, indoors, and under high network load. More on this in the Network comparison Switzerland.
Switching from Sunrise to Migros Mobile — and vice versa
The number stays with you in both directions: you request the port from the new provider, who handles the switch with the old one. The order matters — first the check the cancellation and its notice period, then submit the porting request, so the number is not switched off beforehand. Details are in the article on Number portability.
If all you want is a lower price, you do not necessarily have to switch: sometimes a call to your current provider is enough. When switching is worth it anyway is explained in Switch instead of renewing.
Conclusion: Sunrise or Migros Mobile?
On today’s data the winner is Migros Mobile with 8 to 4 out of 14 points. What weighs more heavily: best network at a discount price, simple range. The entry there costs CHF 13.95 per month, 4 plans are available, unlimited data from CHF 25.95.
What speaks against Migros Mobile: small selection, few additional options. That's exactly where Sunrise is strong: included services, service and bundle discounts — from CHF 29.90 per month. Anyone who weighs one of these arguments more heavily than the overall score is right to choose Sunrise; the table above shows line by line where the difference lies.
And if neither of the two fits: in the Overall comparison all Swiss providers stand side by side, with the same daily prices.
Frequently asked questions about Sunrise vs. Migros Mobile
Compare Sunrise and Migros Mobile with all providers
All Swiss mobile plans in direct comparison — free, independent and updated daily.
How this head-to-head is produced
Alle Zahlen auf dieser Seite kommen aus unserer Tarifdatenbank. Die Tarife werden jede Nacht automatisch von den offiziellen Anbieter-Websites eingelesen; die Angaben geben den Stand vom 6. Oktober 2026 wieder und werden bei jeder Aktualisierung neu berechnet — inklusive Kategoriesieger und Punktestand.
12 criteria worth up to 15 points are available for scoring; in this head-to-head, 11 criteria worth 14 points were sound. Criteria for which a provider states no comparable figures — such as EU roaming without a stated gigabyte amount — are left out of the scoring and marked in the table. Network, entry price and the cheapest plan with unlimited data count double, all other criteria once. Prices count as equivalent if they are less than CHF 1.00 apart, shares up to 5 percentage points of difference; such rows end in a draw. For the network we assess only the stated population coverage — the Sunrise and Salt networks therefore count as equivalent for us, while the Swisscom network leads with 99.8 %.
The top scorer is calculated purely from the criteria above. handy·abo is an offer from MARKTIX AG and is financed through referral commissions. With equivalent offers — almost identical price and scope — we name partner providers first. Where the text speaks of “the cheapest” plan, the genuinely cheapest is always meant, irrespective of any partnership. Details in the Affiliate disclosure.