Privacy Policy

1. Data Controller

2. Principle

Protecting your personal data is our priority. This Privacy Policy informs you about the data we collect, how we use it and your rights. The Swiss Federal Act on Data Protection (FADP, revised version as of 1 September 2023) applies.

3. Data Collected and Purpose

4. Tools and Third-Party Providers

• Google Tag Manager / Google Analytics 4 — Service integration and usage analytics (Google LLC, USA)
• Google Ads — Ad conversion tracking (Google LLC, USA)
• Meta Pixel — Conversion tracking and retargeting (Meta Platforms Inc., USA)
• Own server-side reach measurement — cookieless statistics (page views, country of origin, device type); IP addresses are stored in hashed form only (MARKTIX AG, Switzerland)
• OVHcloud — Email delivery for contact confirmations and newsletters (OVH SAS, France/EU)
• Calleebree — Call-centre platform used to provide the callback and advisory service (transmission of name, phone number, email and enquiry)
• Klaviyo — Processing of contact requests submitted via lead forms on Meta platforms (Klaviyo Inc., USA)
• Hostinger — Website hosting incl. server log files (Hostinger International Ltd.)

Transfers to the USA or other third countries are made on the basis of Standard Contractual Clauses (SCCs) in accordance with FDPIC decisions.

5. Cookies and Similar Technologies

• Necessary: Technical operation (e.g. a session identifier in sessionStorage, deleted when the browser is closed)
• Analytics: Usage analytics via Google Analytics 4
• Marketing: Conversion tracking and retargeting via Meta Pixel and Google Ads

Details on individual cookies, their retention periods and your opt-out options can be found in our Cookie Policy.

6. Data Sharing with Providers

Personal data is only transmitted to a provider when the user completes that provider's direct sign-up form and grants express authorisation (power of attorney). In this case, MARKTIX AG transmits the data required for the contract (name, address, email, date of birth and any further provider-required information) to the chosen provider in encrypted form — exclusively for the purpose of concluding the contract.

All other data collected via the website — contact requests, callback requests, non-binding offer enquiries and newsletter sign-ups — remains with MARKTIX AG and is not shared with providers.

Any further use of this data by MARKTIX AG — in particular for marketing purposes — only takes place with the user's separate consent.

7. Retention Periods

• Analytics data (Google Analytics 4): 14 months (GA4 default)
• Server-side usage statistics: unlimited, in pseudonymised form (hashed IP)
• Contact requests: unlimited, until withdrawal or a deletion request by the data subject
• Newsletter data: until unsubscription
• Contract data: 10 years (statutory retention obligation)

8. Your Rights (FADP)

• Access to stored data
• Correction of inaccurate data
• Deletion (where no retention obligation applies)
• Restriction of processing
• Objection to certain processing activities
• Data portability

Requests: info@handy-abo.com

9. Right to Complain

You have the right to lodge a complaint with the Federal Data Protection and Information Commissioner (FDPIC): www.edoeb.admin.ch

10. Changes

This Privacy Policy may be updated at any time. The version published on the website is authoritative.